PAK Region &#8211; USA Mortgage

Hal Elrod, International Best-Selling Author of The Miracle Morning and The Miracle Equation, talks to the Lab Coat Agents Podcast hosts Nick Baldwin and Jeff Pfitzer about the 6 habits and routines that successful people practice daily, and how you can get started towards achieving your goals with them. Hal, who has almost died twice, shares his amazing story of overcoming debt and mental and physical stresses to growing his business and improving his daily practices.

Episode Highlights:

Jeff Pfitzer introduces Hal Elrod’s accomplishments.
How Hal Elrod’s The Miracle Morning came about
What are the six practices of successful people?
The epiphanies Hal had after discovering the six practices of successful people
Why Hal continues to do the miracle morning after all the success he has already achieved
Hal discusses the words “miracle” and “faith”
If you waste your morning you are just playing catch-up for the rest of the day
What is Hal’s favorite of the six practices?
Have a deep and meaningful “why” for your actions
The actions you must take to fulfill your ‘why,’ and when to do them
Your success is inevitable with unwavering faith and putting the time and effort in
Why people feel a sense of urgency to want everything right now
Life isn’t about where you want to go, it is about where you are at right now

3 Key Points:

The Miracle Morning was written in three years, has sold over 1.7 million copies, been translated into 37 languages, has over 2,000 5-star reviews on Amazon.com, and has been read in 70 countries.
The 6 Practice for Successful people include: meditation, affirmations, visualization, exercise, reading, and journaling.
You have to take responsibility for your life, for everything around you and everything inside you.

Resources Mentioned:

LCA Marketing Center: LCAmarketingcenter.com
Lab Coat Agents: LabCoatAgents.com
Hal Elrod: halelrod.com Linkedin Twitter
“The Miracle Morning”: miraclemorning.com Books Facebook Community

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Sharran Srivatsaa, Chief Executive Officer at Kingston Lane and a Principal at Srilo Ventures in Orange County, California, talks to the Lab Coat Agents Podcast host Jeff Pfitzer at LCA Live in San Diego. Sharran talks about the vital lessons he learned while growing his real estate business 10X to over $3.4 billion. Sharran Srivatsaa also discusses how to identify what is broken in your business so that you can fix it to create consistent inventory.

Episode Highlights:

Sharran Srivatsaa shares his background
Sharran’s first success story at college
How the exit sale of his first company went
What Sharran did after teaching tennis and getting his MBA
What business Sharran and a partner bought in California before Kingston Lane
Three things needed to fix your real estate business
Sharran Srivatsaa explains what Kingston Lane can do to help clients gain more traffic
What Sharran tells agents that aren’t willing to consume more learning content
How sustainable is it to put out new content every single day?
The Hook/Story/Offer mindset for creating videos
A great story doesn’t get seen without a great hook to pull people in
Find the “only” statement that you can apply to your video as your hook
What is next for Sharran Srivatsaa?

3 Key Points:

Sharran Srivatsaa, and his partner, grew the business they bought in five years from one office with 32 agents and $300 million in sales to 22 offices with 600 agents and $3.4 billion in sales.
The three things to fix your real estate business are traffic, systems, and skills.
Our best clients come from our best clients.

Resources Mentioned:

LCA Marketing Center: LCAmarketingcenter.com
Lab Coat Agents: LabCoatAgents.com
Sharran Srivatsaa: Linkedin Website Facebook
Kingston Lane: kingstonlane.com

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Ethan Beute, Vice President of Marketing for BombBomb, a video marketing company for business professionals, talks to the Lab Coat Agents Podcast host Jeff Pfitzer about video creation and how video allows you to share your unique and relatable personality to the consumers that you wish to work with. Learn from Ethan how to humanize yourself via video to your potential customers, how BombBomb works and benefits users, and why videos for your clients don’t have to be perfect.

Episode Highlights:

How Ethan Beute got started with BombBomb
What the landscape of the video industry in business looked like when BombBomb first started
How easy is BombBomb to use with email?
The core benefits of using video in business messaging
The paradox of vulnerability
Why you don’t want to serve everyone
You only need to be yourself with video
Ways you can track your content
How does latent demand work?
Ethan shares his rules for making successful videos
Ethan talks about his book and his events
An ideal way to learn from people

3 Key Points:

BombBomb has over 45,000 customers.
BombBomb allows you to hit record, receive a countdown, record your message through your webcam, the video gets encoded while recording, you hit stop, and your video is ready to send via email or text.
People are going to feel like they know you before they ever meet you with video.

Resources Mentioned:

LCA Marketing Center: LCAmarketingcenter.com
Lab Coat Agents: LabCoatAgents.com
Lab Coat Agents Live: https://labcoatagentslive.com/
Ethan Beute: Linkedin Twitter
BombBomb: Website Facebook Twitter

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David Culen, Operating Principal at Keller Williams Pacific Estates in Southern California talks to the Lab Coat Agents Podcast host, Jeff Pfitzer, about building real estate brokerages from scratch, necessary leadership skills, cultivating strong relationships, and leveling the abilities of his entire team. This is the ideal episode for anyone who is a team leader, a single agent, or anyone who is considering starting or changing brokerage firms.

Episode Highlights:

How David Culen got started in the real estate business
How the economic crash of 2008 affected David’s business
The career shift David made
How can you build a great brokerage from the ground up?
Hire people that are better than you at something and have the time to do it
The advice David would give to a young or struggling agent looking for a brokerage
What successful agents should look for when looking to work with a new brokerage
How to talk to an agent that just wants the highest split

3 Key Points:

People want to connect with you if they believe you can take them where they want to go.
Find your niche and something that is unique. Make that your value proposition and own it.
Clarity is power. Know what you want from your career before you choose a brokerage and mentor.

Resources Mentioned:

LCA Marketing Center: LCAmarketingcenter.com
Lab Coat Agents: LabCoatAgents.com
Lac Coat Agents Live: https://labcoatagentslive.com/
David Culen: Twitter Linkedin Facebook Instagram
Kwpacificestates.com

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Misti Bruton, Broker, and Realtor at AVO Realty in Austin Texas talks to the Lab Coat Agents Podcast host Jeff Pfitzer about her successful, ever-evolving career in real estate in the Central Texas area. Learn firsthand from Misti Bruton how she has been able to balance growth and profitability cycles, delegate and ease into her strengths as a team leader, and how she has been able to add an average of a dozen new real estate agents every month.

Episode Highlights:

Misti Bruton discusses how she got started in real estate
What temporarily took Misti Bruton out of the real estate business and what brought her back
Misti’s hiring process
The size of Misti’s team
What Misti attributes to her brokerage’s massive growth
What is required of realtors that don’t have a deal pending
How to balance growth and profitability
How Misti Bruton is able to add 12 new agents a month
What being a good leader in the face of adversity means to Misti
What it takes to lose money without losing faith
If you aren’t ready to be a team leader, find a great team
Align yourself with positive people doing things you want to do

3 Key Points:

From the 15th to the 15th of each month, Misti requires each agent to have at least one deal pending in escrow. If not, they go into a boost program that walks them through what they need to do to get a deal pending.
For accountability, Misti uses morning huddles, daily commitment for excellence sheets, weekly Wednesday happy hour two-hour call nights, Monday sales training, and CRM databases.
If you can’t put a recruiter on salary, you can hire one on commission dependent on their production.

Resources Mentioned:

LCA Marketing Center: LCAmarketingcenter.com
Lab Coat Agents: LabCoatAgents.com
Lab Coat Agents Live: labcoatagentslive.com
Misti Bruton: Linkedin Facebook
AVO Realty: greatertexashomes.com
Email: Misti@AVOrealty.com

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Kyle Whissel, CEO/Team Leader at Whissel Realty Group brokered by eXp Realty, talks to the Lab Coat Agents Podcast host Jeff Pfitzer about how to use video to generate business, not just views and likes. Kyle Whissel shares how he nailed interest in video with multiple content segments, an expanded team, and managed to be the first in San Diego to become number one for both volume and units in real estate.

Episode Highlights:

How Kyle Whissel first got started in real estate
At what point did Kyle evolve the game of real estate with video?
The strategies and ideas behind the videos
How doing videos with business owners has benefitted Kyle’s business
Is there a consistent interviewer for the videos?
How videos should begin in order to grab people’s attention immediately
Should you cover your area on a macro or micro level?
The types of video segments Kyle Whissel is creating
How Kyle finds the content to turn into videos
Why you should be taking quality, consistent content seriously
Get good quality likes by inviting the people that reacted to your videos to like your page
Answer the comments on your videos and ask them a question in return
Start a community group and create engagement by asking questions
The best advice Kyle Whissel can give to beginners
How to keep from getting discouraged

3 Key Points:

Kyle Whissel hired two videographers, 40 hours a week each, averaging a video a day on average, with 5-7 videos spun off of each of them.
People don’t just want to see real estate videos. Give them other content that they care about.
Food, fashion, fitness, and family are the four types of content that people consistently consume.

Resources Mentioned:

LCA Marketing Center: LCAmarketingcenter.com
Lab Coat Agents: LabCoatAgents.com
Lab Coat Agents Live: labcoatagentslive.com
Kyle Whissel: Linkedin YouTube Instagram
Whissel Realty: Whisselrealty.com
Media Mayor Mastermind: MediaMayorMastermind.com

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Andrew Greer, a top real estate developer in San Diego, CEO of Thomas Strafford Investments and Co-Founder and CEO at the Better Tomorrow Group, talks to the Lab Coat Agents Podcast host Jeff Pfitzer about owner financing and quality opportunity zones. Andrew will help you understand why it is important for real estate agents to understand these concepts, along with seller carry back when talking to investors and developers.

Episode Highlights:

How Andrew Greer used sock puppets to grow his brand
What are qualified opportunity zones?
How to find out about getting involved in qualified opportunity zones
What led Andrew down this path of qualified opportunity zones
What is the Urban Land Institute?
The best strategy that Andrew recommends
How an agent can use seller carry backs to their advantage
What is seller financing and how does it work?
How you should go about working with a real estate attorney
The percentage of real estate agents that know their zoning codes
Andrew discusses demoing houses and doing videos around them
Andrew’s involvement with Air BNB properties
What is a longtail keyword?

3 Key Points:

Know where the qualified opportunity zones are in the real estate areas that you are investing in.
Always hire a real estate attorney.
Know your zoning codes.

Resources Mentioned:

LCA Marketing Center: LCAmarketingcenter.com
Lab Coat Agents: LabCoatAgents.com
Andrew@Thomas-Strafford.com
Facebook: Andrew Thomas Greer

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Tonya Eberhart, founder of BrandFace, and Michael Carr, president, and CEO at Michael Carr & Associates talk to the Lab Coat Agents Podcast host Jeff Pfitzer about personal brand development. Tonya and Michael discuss the factors that brought them together, the importance of brand-building, their product BrandFace, and ideas for how to create a strong brand that attracts your ideal customer via differentiation.

Episode Highlights:

Tonya Eberhart and Michael Carr talk about how they got their start with personal branding
How the concept behind BrandFace took off
Where BrandFace came from
What BrandFace can do for its clients
How Michael’s business benefited from BrandFace
Do clients ever fear being pigeonholed by being known for one city?
The areas Michael sells real estate in
Put your focus where you want your outcome to be
Tonya and Michael give examples of realtors they’ve branded
How they formulate their clients’ personal brands
The next step after identifying their client’s brand
Content is everywhere you look if you start thinking that way
The ideal real estate client
The resources, and value, BrandFace offers in their workshop groups
BrandFace clients are coming from all over
The size of BrandFace’s team
How to reach BrandFace if interested in working with them

3 Key Points:

The secret of Michael’s success is going all in.
BrandFace’s three-step process is: define, develop, and display.
People don’t do business with a logo. They do business with a person.

Resources Mentioned:

LCA Marketing Center: LCAmarketingcenter.com
Lab Coat Agents: LabCoatAgents.com
Linkedin: Tonya Eberhart
Linkedin: Michael Carr
BrandFace: BrandFaceRealEstate.com

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Lab Coat Agents